Exposition Points to Ponder The Pharisees were always trying to test Jesus, why? As the Pharisees began to hold onto the Law with an ever tightening grip, they lost their compassion and humanity to some degree. Perhaps pride or the fear of being wrong motivated their continued assault, perhaps it was their true belief. According to LaVerdiere (1980, 150-153), “What had begun as the lawyer’s test of Jesus, now becomes Jesus’ test of the lawyer.” You can get additional information at jacobcrocker.
Were the Levite and Priest in the parable simply acting out of their training? “Supposing the unconscious body to be a corpse…they wished to avoid ceremonial defilement which would occur if they touched a dead body” (Browning, 1960, 112), one may believe this a stretch at justification.
What is the significance of the Samaritan? The Law keeping Jews believed the Samaritans to be a defiled and unclean race. Having survived the captivity of the Babylonians, this small group of Jews had managed to stay in their homeland. Because of their unwillingness to marry pagans, there was close intermarriage and perhaps this disgusted the rest of the Jews. Perhaps there was some other reason for the rejection of the Samaritans, clearly it was present. “The lawyer/teacher would probably have excluded the (Samaritan) from his neighbor, (yet) is presented as the one who was fully considered such and to whom the law of love consequently extended” (LaVerdiere, 1980). It is also worthy of noting, the teacher “doesn’t even bring himself to use the word “Samaritan’ at the end” (Fee & Stuart, 1981/2003, 156).
What does the Samaritan have to do with Marketing? At this point one might be asking about the relevance of marketing and the good Samaritan. There are several parallels that can be made between the Samaritan and the savvy marketer. This section will deal with three; developing markets through customer service, needs analysis, and great follow through.